When is the best time to redesign my website?

If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are a few things to think about.

Is the redesign just an impulse decision? If yes then leave off redesigning your site. Recall that the original design served a function. If you don't know, then remember the rule 'if it ain't broke don't fix it'. That function will be lost if you redesign.

On the other hand, if your website has had the same website design since 2001, perhaps it is high time to do a redesign. You really don't want visitors leaving just because they think your site is old and not kept up-to-date. If this is the case, consider the following suggestions about redesigning your website.

A new look for your website is similar to undergoing plastic surgery. Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first glance. They might bounce off your site because they didn't recognize it.

Keep something that is familiar from the previous site. Possibly you could keep the menus in the same place or a homepage banner.

To stay on the safe side, add a poll to your website so visitors can give you feedback. If you feel a fresh design is needed then don't hold back!

If you choose to build a new website or redesign your old one, talk to a web designer, they may be able to suggest ideas that can help you achieve your business goals. They can use recent advances in web design to build a more profitable and user-friendly website.

Make sure that whoever you deal with has a good track record of happy clients, who have had value websites designed and built for them.

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