After weeks of being judged and a long and final week of nail biting following our shortlisting, Fresh Egg are absolutely thrilled to be able to announce that we are winners of the 2009 Econsultancy Innovation Awards!
The judging panel included some of Econsultanty’s in-house internet gurus as well as an international panel of third party experts and it was agreed by them all that the standard of the hundreds of entries was extremely high and that the winners were picked for their innovation either in creative terms or pure technology. We won this prestigious award in the “Innovation in Web Analytics and Optimization” category for our CallTrackID™ tool. Commiserations and well done for being shortlisted in the same category to Kampyle, Speed-Trap and Wingify.
The judges declared that: “Call tracking is essential to measuring the impact of a marketing campaign, and this is a simple and awesome solution. Nowadays the web doesn’t appear to get much credit from companies for it’s wonderful sales and leads, this is mostly due to the fact that the offline impact isn’t easily visible. The brilliant part of all of this is that Fresh Egg have developed not only something that is very clever, but quite easy for it’s end users.
CalltrackID™ is a “mash up” between a proven free tool (Google Analytics) and existing Telecoms technology – the merging of SEO and telecommunications – to enable the tracking of leads and data that were previously invisible.
Following on from our recent confirmation as a Google Analytics Authorised Consultant (GAAC) which in itself followed an intense scrutiny of our credentials in not only consultancy but analytics, this award further goes to show Fresh Egg’s knowledge and familiarity with the complete range of Google Analytics features. It also showcases our expertise in extending and enhancing those capabilities and features through the introduction of CallTrackID™.
Of course Fresh Egg are already well known for their fantastic Web Design services. We also have a first class SEO team who love to achieve first-page listings for our clients and even better, we work hard to ensure they keep their first-page listings!