Posts Tagged ‘SEO’

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Web Designers - How To Know If They Are SEO Literate

Monday, August 9th, 2010

 

If you want your website to do well in the search engines then it is important to take care of SEO. So when it comes to designing your website, your web designer will want to keep this in mind. Some web designers might feel that SEO is a bit below them, but these are the types who build beautiful websites that nobody visits. And there are other web designers who won’t bother at all with SEO as they don’t really care what happens to your site once you have paid them for designing it. Choosing a web designer such as this will ensure that your website is doomed to fail before it even gets going. The web designer you choose should be one with an understanding of SEO and the following information will help you to learn how to spot them.

 

- Flash applications can be counterproductive to SEO efforts and a good web designer will know this and will refrain from using them too much. You will find that they won’t suggest that you use them as an intro to your site and they won’t suggest that you use background music.

 

- Good web designers will not rubbish how important SEO is nor will he tell you that he is going to look after it when everything is finished. Incorporating SEO efforts into the design process is essential if you want your website to work.

 

- You will know you have a good web designer if he understands the importance of SEO and does not look like he doesn’t know what you are talking about if you bring it up. You shouldn’t be told that SEO is not the job of the web designer.

 

- A web designer that is good will actually be concerned about whether or not your website is going to be successful. So they may want to offer advice that is different to the instructions you have given and they will be able to help when it comes to search engine optimisation.

 

All website owners understand the advantages of getting Search Engine Optimisation. SEO firms can help you with your website by many means, and some of these are Free Content. There is no point in walking a lone furrow when it comes to SEO, so enlist the help of some experts. SEO isn’t the only thing you should think about though because, Web Hosting Reviews are also important.

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Site Performance Tips For Web Designers

Friday, July 30th, 2010

WebSpeed Optimization Overview

Since Google’s recent announcement that web page load times are now a ranking factor web designers and developers have been required to pay additional attention to site performance considerations. Here are just a handful of factors that todays web developers need to keep in mind.

Most of todays web pages are made up of a collection of components including CSS files, javascript, images and often movies. For fast page load times it is essential to minimise the number of these elements and therefore the number of HTTP requests that the browser must make in order to render a page.

Around 80% of the end user’s response time is consumed in waiting for all of the page elements to download. It is well known that this waiting time can prompt visitors to leave an ecommerce site and visit a faster loading competitor. Using a content delivery network to serve the static content, including javascript and CSS files, can significantly reduce this time. A content delivery network is simply a collection of servers setup to efficiently deliver content to end users.

As web designs become richer and more engaging to the end user they require an increasing number of components including javascript, images and maybe Flash. On a first visit a number of HTTP requests are made in order to download these elements. If these are cached then there is less to download on a subsequent visit and this can be controlled using the ‘Expires’ header. This header is commonly used for images but it should be routinely employed for all elements including Flash and javascript files.

Compression, perhaps using GZIP, is another technique that should be in every web developers speed optimisation arsenal. GZIP is one of the most popular compression tools, supported by most browsers, it can reduce the size of many elements by as much as 70%.

There are many additional techniques that can aid not only the search engine optimisation of web pages and will also improve the user experience. These include putting stylesheets at the top of pages and scripts at the bottom; minifying both javascript and CSS files; putting javascript and CSS into external files; reducing the number of DNS lookups and avoiding redirects. Good luck.

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Necessary Requirements For A Search Engine Friendly Website

Thursday, July 1st, 2010

A large number of methods of making your website friendly to the search engines are available. Starting off, first of all, make efficient use of your page’s title Meta Tag. Select a title that properly describes your business and always include at least 2 or 3 of your primary keywords.

For a simple xample, the current title of our website is: “Custom website design for small business in London. Rural Web Design” This title has 5 of our most important keywords in it: Custom - Website - Design - London and Business.

Another very important Meta Tag is the description The description tag shouldn’t contain just a list of key words. It should be a logical sentence that contains your keywords. Again, we’ll use our description as an example: “Custom web site design and marketing from Web Design Lancashire.” This description has our primary keywords in it yet it reads like a correct and symantically accurate sentence.

To make it much easier for the search engine bots to spider your site, if at all possible place links to all of the pages on your home page as well as every other page on your site. Additionally make sure you create a Site Map and link to it directly from your home page. On your Site Map page place links to every other page in your website. This makes sure that all the pages on your website can be found with nomore than one or two mouse clicks or “link follows” by the search engine bots.

At or near the top of your page, you ought to use your primary identified keywords in an H1 header tag. Googlebot gives a lot of weight to any text placed inside the header tags when computing the page rank. Also use a couple of H2 tags on your page because they count as well (although not as much as the H1.

You must use ALT tags to add search engine information to your photos. If you can use a keyword or two in your ALT tag that is even better, but be careful here that your ALT tag accurately describes the photo or Google may consider it to be SPAM which of course is not good.

Validate Your HTML Code with a good online w3c validator. While the search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your website code has mistakes in it, it is probable that only little parts of your page are included in the search engine’s database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site’s content. Consequently, search engines will probably ignore that text, and your page on the web will not be displayed in its SERPS.

Building a search engine friendly site will certainly not guarantee that you will get a front page listing for a certain set of keywords or phrases. However it is necessary as a first step if you want to rank on the first few pages of the search engine results (SERPS). A site that is not search engine ready may not even appear in the results for any query. The ideas in this essay are the actual basics required for any website aiming for the top positions in Google, Yahoo, and the other search engines.

Professional webmaster of Discount Web Design, one of the leading web design lancashire companies in the UK offering quality lancashire web design and SEO services.

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3 Traits On Quality Seo Web Design

Saturday, April 24th, 2010

When it comes to web design, there are so amazing designers out there.  Most web designers are very creative and have a strong artistic background.They are able to use their artistic talents to create layouts that are guaranteed to catch the eye of your visitors.  Unfortunately, there is one major thing that most web designers are missing.  The majority of web designers are not familiar with the concepts and implementation of search engine optimization techniques.Even if a web designer has at least some basic knowledge of SEO, the majority do not worry about implementing search engine optimization strategies into their designs.While this may seem like a trivial detail, it can actually be the root of some major problems.No matter how attractive your web site is, if it is not indexed by the major search engines, the traffic it receives is going to be minimal.  Once you realize this is happening, you are going to have to hire someone with SEO knowledge to fix your layout.  Therefore, you may end up paying double for something that should have been done the first time around.  Whether you are a web designer or someone getting ready to hire a web designer, here are three traits of quality SEO web design:

Usability: As a general rule of thumb, if the design of a web site makes it easy for your human visitors to navigate, it will also be relatively easy for search engine robots to access, crawl and index your web site.  Making your site user (and search engine) friendly includes minimizing (or completely eliminating) things such as Flash, Javascript navigation and layouts designed with tables.  By designing with usability in mind, you can be sure that your visitors and the search engines will be happy with your web site.Avoid Being Sneaky: Because web designers are generally very creative people, they like to push the envelope when it comes to designing web sites.  Although this mentality can result in some truly amazing web layouts, it can also cause problems if taken too far.  When creating a web site layout, it is important to keep the web master guidelines of search engines like Google in mind.  Incorporating things like hidden text into your designs is a sure way to get penalized (or de-indexed) by search engines. 

Since you want to be a worker good at bathroom design or house inspection  ,you can ask a  landscaper Auckland for help .

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Searching For A Website Company - Part 1

Wednesday, April 21st, 2010

So, against everybody elses advice, you have decided to be brave and start up a new business.With the current economic climate as it is, that is certainly a pretty brave move.

It’s not something you have dreamt up overnight.You have spent the past few months making plans for your new business idea.

You have done all your research and as well as sourcing all your products found out who your competition will be.

Now the time is approaching when you have to make an appointment to see the Bank Manager to see if he is willing to lend you any money.

Have you actually thought about how much money you are going to need?Have you really considered everything properly?

For the very best stock prices, it is always advisable to buy in bulk.This could definitely prove pretty costly and you will see a huge chunk of your money disappear pretty quickly.To gain the best competitive prices, most stock you buy will have to be imported from outside of Europe and this in turn comes with its own complications.On top of the cost of the stock, you will also have additional costs for customs and excise fees and transport from the airport/docks to your premises.These are all costs that you need to think about, because they can actually add up to a lot more than you thought they could.

Now that you have placed your first order for stock, have you considered where you might be running your business from?

Have you found any premises, will they be secure enough, how much will it cost to run each month?There are so many different questions that need to be answered.

Even if you decide to run your new enterprise from the comfort of your home, you need to look at different scenarios.Is your home big enough to run a business, will your neighbours be a tad cross with you, will you have difficulties with your mortgage company?

I know some of these seem incidental, but they are all totally relevant and need to be addressed right from the beginning.

Great, now you have loads in place, your money is borrowed, your stock is on order and your business premises are sorted.What is next on the list is where are you thinking about selling your products.

The natural progression will be to ensure you have a website for your business, it is definitely the only way to go.

Ensure you have researched Web Design companies who specialise in SEO

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