It’s no longer adequate to simply have a web presence. Now companies are calling for a ‘website that works’. Because of this there has been a rise in the need for redesigning websites that are not providing the business results required.
Below are 7 steps to ensure that your website redesign is a total success:
1. Get feedback from some of your finest clients on how easy your website is to navigate and use. What would they like to see added to it or altered? You will often get fantastic feedback on how your site can be made more accessible.
2. If you want to appear high up on Google, start thinking about Search Engine Optimisation before you begin building the new website. Just because your site looks attractive, does not mean that Google will like it. Choose which keywords you want to rank for and build the site around them.
3. Visitors can decide about your site in as little as 5 seconds. A business website needs a professional appearance so use a professional graphic design company to get the desired feel. This is not an area to cut corners.
4. Your business can really take things to the next level by using social media. Do you have a YouTube channel, a Twitter account or a company Facebook profile? If not, would your business benefit from having them? Once you have set up the accounts, make sure that the social media icons are prominently displayed on your site.
5. Quotes and testimonials from happy customers are an excellent way of gaining the faith of visitors. There is no such thing as having too many testimonials.
6. You don’t have to be a technical expert to use multimedia. Having ample text is great for both visitors and the search engines. But you also need to have other media as well. Some people like to view video, while others prefer to watch pictures. There are now no limits to putting quality video, photos or audio on the web. Do not miss out on this opportunity.
7. Blogging is one of the simplest ways to update your site with the latest information and breaking events in your business. The search engines love sites that are often updated so consider using blogging as a marketing strategy to get more visitors to your web site.
Bird and Co Creative carry out web design in Birmingham, and can help you redesign your site. They can provide local companies a free website consultation, to help you achieve your online business goals.