Posts Tagged ‘Logo Design’

Creating Corporate Logos For Construction Companies

Sunday, June 14th, 2009

logo design should have a link with the products and services of the business included. The truth is, it should reflect the quality of tangible and intangible products produced by companies. Logos designs scope from anything such as animated alphabets, symbols and even cartoon based characters. They all work the same purpose; that is they contribute a supporting hand in creating an overall professional look to the company. Logos designs must be implemented to match the products of a company. Such as, a logo with a depiction of an animated car will have no meaning in a construction company dealing in the development of household property or complex electrical equipment.

I have just received a job to produce a logo for a local construction company. They had no idea behind this at all on what they demanded or how they wanted their logo to look like. Therefore we had to think in order to be able to propose tremendous logo samples.

For starters, we have an interview with the customers to get to understand more about their company such as who is their target market, what kind of work they do such as renovations, build houses or apartment buildings. Besides that we also require the general size of the company. These details are very useful as with a larger company we would need a more “professional” and sleek look of the construction logo design. Most essential is we need to know who is their prime target customer. Once we have grouped all these information it is much more easier for us to come up with construction logo design samples.

Besides knowing all the details about the company we need to examine into 4 various creatives concept

1. Construction Logo Fonts
usually leans on the formal, Times New Roman or Sans Serif style families. This is the prime factor in exhibiting that corporate outlook, that definitive business-clinching attitude that says your company can create the service within the agreed time. The fonts shows the company name so its the first thing that will consciously register on the viewer’s mind.

2. Logo Images in Construction
are great to be geometric solids, three-dimensional shapes, or blocks such as cement spade, buildings, cement mixer and so on. These speaks of resilience and order, saying that a construction company can do its job perfectly. Graphs, eye views and blueprints are also welcome and fresh images, most of which are prepared up today in younger, up-and-coming construction firms. They reach out to a wide range of people who unconsciously seeks of the great and the new and still having that businesslike and tremendous character.

3. The Colors in Construction Logos
tends to be subdued and established, as most creation veer away from loud and bold colors that are usually attributed as disorderly and formless. Brown, black, and blue are great over the rest, usually as the controlling colors in the logo design. Other colors can also be taken and an expert logo designer will be able to bring out its full possible with careful concepts and approaches.

4. Styles in Construction Logos
are, in truth, varied and free-forming. This is often the filed of logo design where the look of technology, of abstract, of landscape meets and diffuse into one. custom logo designers are always upcoming with tremendous ideas to get the trend forward, making construction logo a truly memorable sign or reliability and progress.

A truly reliable construction logo design remains in the mind, symbolic of urban living.

Professional Custom Logo Design Or Design It Yourself? Which Is Best

Sunday, June 14th, 2009

If you ask the high level executives at British Petroleum or Nike regarding the importance of having a good logo design and they could likely end up giving you a a lecture an in-depth lecture. In short, good logos are good for business.

If you are just kicking off your business, you would certainly need all the help you can possibly get beginning with a good logo design. During your search for logo designers you would have encountered many sites offering custom logo designs as well as DIY logo designs. Which should you decide on?

To help you decide, here are a few points to consider on both options.

DIY Logo Design Sites
By using ‘logo design software’ users are offered the chance to ‘design’ their own logo. To put it accurately, users end up assembling pre-fab designs and personalizing them by adjusting the colors and placements of the images available. These cookie cutter designs take the least amount of time to produce and are very cheap but they do have their disadvantages.

For starters, these logos would likely not be completely unique especially if someone else has used the same image from the same DIY logo design site. To be fair, these sites do present hundreds of image samples to select from to lessen the likelihood of the same images being used by some other party.

Having mentioned that, all it takes is another party utilizing the same image, to ruin your trademarking ambitions. Companies with logos featuring public domain image samples would find it hard to have their logos trademarked.

Designs By logo design pros
Normally, custom logo designs by logo design pros are more professional looking than those produced by DIY sites. Quite a few net based designers charge between $50 and $250 to create a unique company logo for you in 24 to 72 hours.

Having said that, the net is brimming with custom logo design firms rendering services at roughly the same prices. Here are several pointers to help you ascertain the ones that afford the best value for money.

Number Of Revisions
Be sure you go with a design company that provides unlimited or at least 10 revisions with your design package. Some designers only offer a total of 2 free revisions and charge you for any additional changes.

Total Satisfaction Guarantee
In certain cases, no matter how many attempts they make, designers just cannot seem to satisfy their customers. A 100% satisfaction guarantee would ensure the customer gets back his investment in the unfortunate event of such cases.

File Formats
There are a few design firms which charge for high-res files. View the small print and make sure you choose firms which provide you multiple file formats along with your final logo design at the price stated when you sign up. You would need these files if you ever decide to use your logo design for print purposes.  

Simply speaking, always appoint a professional logo designer unless you really cannot afford to spend $50 – $100 on design charges. Keeping in mind that your company’s image would likely be at risk if you don’t, it is money well spent. 

Rex Hunter has been in the world of advertising for almost 15 years. He extols the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!

Logo Design For Professional Practices: Is It Absolutely Necessary?

Thursday, June 11th, 2009

Do professional practices require custom designed logos? Or is the name on the signboard more than enough?

The advent of the internet has brought about several changes in the way we go about our daily lives. We carry out research without the need to visit libraries, we settle without even needing to go outside and we shop with just a press of a button. But alas there are certain things that require us to leave the relative comfort of our homes.    

The District of Columbia has an estimated 1.044 dentists per 1000 of its people, which is the biggest number of dentists per capita anywhere in the US. Some dental practitioners are more prominent than others and can boast very long appointment schedules.

Visits to the dentist have often been associated with pain. The sonic pitch of the drill is enough to send shivers down the spines of grown men. If you check out dental sites on the internet, you might have noticed that there are normally images of happy people displaying their pearly whites greeting visitors. These sites hardly promote the latest technology by featuring the latest drill in their arsenal.   

People are inclined to select dentists by way of recommendations. Having said that, if you were to ask 10 different people, you would be served with 10 different suggestions. How can dental practitioners then differentiate themselves?

Visual imagery has long been a major marketing tool and is often used in logo designs. It is currently being used in professional services as well. A dental logo design can be used to reflect many things. For starters, a dental logo design must entail that the logo itself belongs to a dental practice. Subsequently, the dental logo design must exude an element of professionalism. Neat lines, calming colors and non aggressive shapes all have a part in convincing a potential patient that this is definitely the right place to be.    

The logo design can be altered in such a way that it can appeal to specific target markets. Some dental surgeons specialize in child patients while others prefer adults. The dental logo design can also be created to promote a specific procedure such as teeth whitening, veneers, smile makeovers or any other cosmetic or dental procedure.

Furthermore, it does not cost a bundle to get professional creative designers to create an original dental logo design. In fact, a typical online logo design price is about the cost of an ordinary teeth cleaning procedure.

With the competition intensifying, it has become increasingly obvious that clean and professional looking logo designs are indeed necessary to professional practices. 

Rex Hunter has been in the branding and public relations business for over 15 years. He has written extensively on the subject of logo design and logo design price.

Logo Price: How Much Should You Fork Out For Your Logo Design

Tuesday, June 9th, 2009

How much you should fork out for a logo design depends on several factors. A quick internet survey will show that logo prices range from $50 to $50,000 depending on who you engage.

There is a legitimate reason for the major difference logo design prices. A $50,000 logo price tag would likely be part of a complete branding campaign strategy specially concocted by branding consultants. The campaign cost itself might probably reach 7 figures.

This kind of package is more suited to Fortune 500 companies who are able to afford such a large fee. Branding campaigns such as this are the reason for the popularity of Nike’s Swoosh logo. Major multinationals like Sony and Toyota spend millions annually on branding and rebranding projects.   

Having said that, a large number of businesses are unable afford the expert services of branding consultants. A more reasonably priced option would be to employ logo designers. The logo design rates from these designers are $1000 to $2000 per logo. A big chunk of their time is spent researching the company, its ideals and its historic. Since all of this uses up precious time and time is money, they thus have to charge for it. This sort of service is suitable for those who prefer to speak at length to designers and are in no rush to receive their designs.

Yet nonetheless, many businesses might still find that a logo price of $1000 is still too high. Subsequently, many taken to the internet in search of more budget friendly alternatives.

Online creative logo designers charge the cheapest for their services. At logo prices of $50 to $500 per logo, their logo design rates are clearly the lowest available. The reason for the low logo price is rather simple. There is no tedious order and design process, no over written proposals and no 300 page rationale explaining why they chose blue instead of purple.

In addition to lower logo design rates, clients can look forward to speedier turnaround times as well.

Unfortunately, there is a catch. Not all online logo design firms provide you the same value for money services so it is vital that you read the terms and conditions. Certain low cost design agencies have a tendency to limit the number of revisions permitted. They would definitely offer lower logo design rates but they will charge for revisions. A very sneaky method of making an extra buck indeed.

Watch out for designers who offer low resolution file formats which are not good enough for print. Be certain that the logo design price includes hi-rez final file formats. You would need them if you want to print letterheads or marketing collateral in the future.

Aside from that, see to it your logos can be trademarked. Many clients find themselves in a tricky situation when they find out their logo is not entirely unique due to use of a public domain clip art. And this can have a damaging affect on their intention to have their logo trademarked.

Rex Hunter has been in PR and advertising for over a ten years. He has written and co-written many articles on branding for small businesses where he shares his views on logo price, internet marketing strategies and best products to market on the internet.