If you ask the high level executives at British Petroleum or Nike regarding the importance of having a good logo design and they could likely end up giving you a a lecture an in-depth lecture. In short, good logos are good for business.
If you are just kicking off your business, you would certainly need all the help you can possibly get beginning with a good logo design. During your search for logo designers you would have encountered many sites offering custom logo designs as well as DIY logo designs. Which should you decide on?
To help you decide, here are a few points to consider on both options.
DIY Logo Design Sites
By using ‘logo design software’ users are offered the chance to ‘design’ their own logo. To put it accurately, users end up assembling pre-fab designs and personalizing them by adjusting the colors and placements of the images available. These cookie cutter designs take the least amount of time to produce and are very cheap but they do have their disadvantages.
For starters, these logos would likely not be completely unique especially if someone else has used the same image from the same DIY logo design site. To be fair, these sites do present hundreds of image samples to select from to lessen the likelihood of the same images being used by some other party.
Having mentioned that, all it takes is another party utilizing the same image, to ruin your trademarking ambitions. Companies with logos featuring public domain image samples would find it hard to have their logos trademarked.
Designs By logo design pros
Normally, custom logo designs by logo design pros are more professional looking than those produced by DIY sites. Quite a few net based designers charge between $50 and $250 to create a unique company logo for you in 24 to 72 hours.
Having said that, the net is brimming with custom logo design firms rendering services at roughly the same prices. Here are several pointers to help you ascertain the ones that afford the best value for money.
Number Of Revisions
Be sure you go with a design company that provides unlimited or at least 10 revisions with your design package. Some designers only offer a total of 2 free revisions and charge you for any additional changes.
Total Satisfaction Guarantee
In certain cases, no matter how many attempts they make, designers just cannot seem to satisfy their customers. A 100% satisfaction guarantee would ensure the customer gets back his investment in the unfortunate event of such cases.
File Formats
There are a few design firms which charge for high-res files. View the small print and make sure you choose firms which provide you multiple file formats along with your final logo design at the price stated when you sign up. You would need these files if you ever decide to use your logo design for print purposes.
Simply speaking, always appoint a professional logo designer unless you really cannot afford to spend $50 – $100 on design charges. Keeping in mind that your company’s image would likely be at risk if you don’t, it is money well spent.
Rex Hunter has been in the world of advertising for almost 15 years. He extols the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!