A great logo gives you the opportunity differentiate yourself from your competitors. A logo is something people will see and if they recognise will straight away have preconceptions about your product or service. It needs to represents what your company stands for and also be easily recognisable. Definitely a very tricky thing when there is thousands of the other business logos out there.
I personally thought how hard could be? I already had some thoughts of what my logo could look like so I had try on Photoshop but just coudn’t produce anything striking or original. All the logo I produced were cheesy and naff. I realised quite quickly that logo design is definitely a precise art and I was going to have to do a bit more research before I was going to have any luck.
There are a number of websites that sell tutorials for logo design however all the ones I tried were very disappointing and certainly not worth the money. Tutorials that I tried were not what I expected, they were far too basic and they didn’t actually provided useful information on to develop a creative business logo. I certainly would not recommend going down this road if you are in similar boat. A lot of these tutorials are not worth paying for and a bit of a rip off so be careful.
I started researching into websites showing logo samples. I searched for logo design examples hoping this would spark my creative flair. It didn’t! I finally decided to contact a professional logo designer to find out much this would cost and time scales. I was very impressed, the cost was reasonable and a fast turnaround. The company produced a number of sample logo’s and they were all superb, very creative and professional! For someone to design a logo with the correct message and style after only a brief meeting was very impressive.
So unless you are a talented designer leave it to the professionals, trust me!