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Nowadays, most individuals and businesses have some type of an Internet presence, which is akin to giving yourself or your company global exposure. Having a site, either business sites or personal websites, is of great importance to anyone who wants to reach out to the world at large. In order to get new websites online, there are two choices. You must register a domain name, secure hosting and upload your site files, or you can hire an Internet hosting service to do it for you.

You will need a domain name, which is usually you or your company’s name. It is the url, (uniform resource locator) or address, and it is absolutely necessary so people can find your website; it is normally something similar to www.yourcompanyname.com. Each and every new domain name must be registered and is authorized by the Internet Corporation for Assigned Names and Numbers (ICANN).

After a hosting service has been hired, all of your site files will be uploaded and can then be accessed when your url is typed into the address bar of a browser window. All of the files are stored on the hosting company’s server so that when someone comes across one of your personal websites they will be able so see all of the data that you have, such as your graphics and HTML pages. This is only part of the service that your hosting company can offer, as some will also incorporate email hosting services.

Of course, thanks to emerging technologies there are several other services that can be effectively combined with those hosting services. There is a package that several companies will offer and that is called business web hosting for ecommerce websites, which is provided to companies that conduct sales activities or business via the web. An e-commerce hosting plan can include many additional options, like shopping cart capabilities, online payment gateways and sometimes even an online merchant account.

When choosing an Internet hosting service there are some things that you want to check out, such as what is the available web space and bandwidth. Basically, web space is the total amount of megabytes or gigabytes that a hosting company allows for a certain dollar amount. That space is used to hold your website files and images that you want displayed on your personal or business websites. Your website space also includes website logs, CGI programs and usually emails and space for any databases. Obviously, the bigger the space the bigger the price tag.

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You are able to choose from basically three options if you want your own website. You can learn how to write HTML and build it yourself, you can hire a professional to build it for you or you can choose to use a free site builder program. An online site builder is a great alternative. A site builder allows an individual to create a site with a professionally designed template. This process is similar to using a word processor where you can see what your page will look like as you are typing it. Most of these programs do not allow you to make changes to their templates, yet there are others that will allow you to make small changes.

An online web site builder usually provides a step by step wizard, or tutorial, that takes you through all of the necessary steps. You will begin by selecting a design and entering your website information. This site builder makes the process easy and it is generally very user friendly.

Because you are creating your site online there will be no reason for you to publish, or upload, your images and web pages, as the free site builder will upload the files directly to your website builder hosting server. Since many novices feel intimidated by the mere thought of designing their own website, registering a new domain name, finding a hosting service and then using an FTP client to upload their files, the opportunity to use this kind of program offers a great deal of assistance.

Using an online site builder does have advantages, including the fact that it is always there regardless of when or where you are accessing the Internet; whereas an offline site builder must be installed from a disc or downloaded. You can easily work with one of these site builder programs from your office, at home or even when traveling.

Most often an online free site builder uses databases so that do not have to store separate files for each page; making the site more scalable, which results in more diverse sorting options. Check to be sure that the site builder you are considering backs up their information on a daily basis, as this will ensure that all of your hard work is double protected against loss or corruption. Many people agree that online HTML or Flash web site builder programs are easy to use, are user friendly and portable, and require no special knowledge or prior experience.

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Basically, there are two options for getting websites, either custom websites or template websites. A custom website is built from the ground up with unlimited designs so that everything on the site is original and unique. A template website is limited to the designs available within the website builder software, using pre-designed layouts, images and banners.

Of course there are pros and cons for both of these designs. For example, template websites can be completed quickly and easily, and fairly inexpensively using an easy site builder. However, for a business website, this may not be the best option, as the software will offer a design that is not unique to your company and will have limited images, fonts and color selections. Additionally, there may be a limit to how much content can be included and you must complete any changes yourself. Rarely is there any type of maintenance offered.

It does take more time to design and create custom websites and the cost can be fairly high. But, you need to remember that you are going to get a design that is completely unique to you and your company. A custom site usually features unlimited content, personalized images, and unlimited font and color selections, along with database storage, Flash “eye candy” and customized layouts. Website developers generally offer full update support and maintenance, making them the best websites to own.

If you are a business owner and you want your website to draws customers, produce leads and generate sales, then a custom website is the way to go. An introductory page, pages to present products and services in detail, and a contact form or shopping cart are all extremely important to the success of ecommerce websites; playing a key part in whether or not the visitor to your site will contact you. Research has shown the importance of placing images next to the text that you want to be sure your visitors see, as well as the strategic placement of your phone number. Another key factor is the ease of navigation and simplicity in filling out site forms. A custom website gives you the freedom to do this whereas a template site does not because it usually restricts where you can place these important marketing items.

Thanks to the Internet, shopping has become much simpler and faster than jumping into your car and heading off to the mall to shop for a particular product or service, making it much more important that you have a website that is professional looking and dynamic. Custom websites provide those professional touches that will set your site apart from all of the others. It needs to be combined with a good layout and the proper marketing approach, as you only have that one chance to grab a customer. The sites that offer template-generated business websites usually offer no support should a problem arise and they are basically carbon copies of many other websites found online.

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