There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan. However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services.
If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start.
The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years! The challenge is that there are so many resources out there for the various steps in the process, with little education as to where each item fits in with other steps.
Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:
P: Plug-In
Examine where you currently fit in the Internet marketing process and “plug in” at that point. Are you a complete beginner? Or do you have some knowledge, but can’t seem to tie it all together? Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs.
T: Team-Up
The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process. Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out. And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works.
Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns. Your goal should be to form a dedicated team that will work with you as your business grows that can help you will all aspects of Internet marketing planning and strategies.
A: Accelerate
Just having a website without a full knowledge of the Internet marketing process will result in never being able to fully realize the last step by accelerating your strategies to success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
Tags: author, Internet Marketing, online marketing, sales and marketing, small business, speaker, website marketing