A large number of methods of making your website friendly to the search engines are available. Starting off, first of all, make efficient use of your page’s title Meta Tag. Select a title that properly describes your business and always include at least 2 or 3 of your primary keywords.
For a simple xample, the current title of our website is: “Custom website design for small business in London. Rural Web Design” This title has 5 of our most important keywords in it: Custom - Website - Design - London and Business.
Another very important Meta Tag is the description The description tag shouldn’t contain just a list of key words. It should be a logical sentence that contains your keywords. Again, we’ll use our description as an example: “Custom web site design and marketing from Web Design Lancashire.” This description has our primary keywords in it yet it reads like a correct and symantically accurate sentence.
To make it much easier for the search engine bots to spider your site, if at all possible place links to all of the pages on your home page as well as every other page on your site. Additionally make sure you create a Site Map and link to it directly from your home page. On your Site Map page place links to every other page in your website. This makes sure that all the pages on your website can be found with nomore than one or two mouse clicks or “link follows” by the search engine bots.
At or near the top of your page, you ought to use your primary identified keywords in an H1 header tag. Googlebot gives a lot of weight to any text placed inside the header tags when computing the page rank. Also use a couple of H2 tags on your page because they count as well (although not as much as the H1.
You must use ALT tags to add search engine information to your photos. If you can use a keyword or two in your ALT tag that is even better, but be careful here that your ALT tag accurately describes the photo or Google may consider it to be SPAM which of course is not good.
Validate Your HTML Code with a good online w3c validator. While the search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your website code has mistakes in it, it is probable that only little parts of your page are included in the search engine’s database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site’s content. Consequently, search engines will probably ignore that text, and your page on the web will not be displayed in its SERPS.
Building a search engine friendly site will certainly not guarantee that you will get a front page listing for a certain set of keywords or phrases. However it is necessary as a first step if you want to rank on the first few pages of the search engine results (SERPS). A site that is not search engine ready may not even appear in the results for any query. The ideas in this essay are the actual basics required for any website aiming for the top positions in Google, Yahoo, and the other search engines.
Professional webmaster of Discount Web Design, one of the leading web design lancashire companies in the UK offering quality lancashire web design and SEO services.