Working as a DJ and making good money has got to be about the coolest job in the world. There’s nothing better than playing music that you have chosen to an appreciative crowd and seeing the joy that your mixing and delivery can bring.
But there is a world of difference between DJing in your bedroom, mixing MP3′s using some DJ software and making money as a working DJ. As with any new business you really need to start out with a good business plan.
Researching your prospective market is probably your first step. Do you specialise in one style of music like house or hip hop and if you do how will you go about getting your gigs? What will it cost to produce a professionally presented demo CD, essential for getting those all important gigs? Your business plan needs to estimate how much you are likely to make and what it will cost you to do so.
A good business plan is really important if you are going to look for financial backing from your bank or private investors. Some of this money will be allocated to equipment costs which are likely to include some top quality, professional DJ headphones, some good quality record cases and maybe a good laptop with the latest DJ software installed. You may even need to invest in wireless microphone system if your style of DJing means you get out into the crowd. The key with business planning is not to leave anything out.
Most independent DJs operate as self employed business owners. It will probably be a good idea to get some advice from a business consultant or an accountant. You might even consider teaming up with some DJ friends in order to offer a range of DJ services for various functions.
Clearly there is much to be considered beyond the playlist for your next gig. Business planning can be tedious and boring but its an essential step in making any potential business a success. Doing enough thorough research will help to identify all of the likely expenses as well as how much you are likely to make.
Tags: career, disk jockey, djing