How much you should fork out for a logo design depends on several factors. A quick internet survey will show that logo prices range from $50 to $50,000 depending on who you engage.
There is a legitimate reason for the major difference logo design prices. A $50,000 logo price tag would likely be part of a complete branding campaign strategy specially concocted by branding consultants. The campaign cost itself might probably reach 7 figures.
This kind of package is more suited to Fortune 500 companies who are able to afford such a large fee. Branding campaigns such as this are the reason for the popularity of Nike’s Swoosh logo. Major multinationals like Sony and Toyota spend millions annually on branding and rebranding projects.
Having said that, a large number of businesses are unable afford the expert services of branding consultants. A more reasonably priced option would be to employ logo designers. The logo design rates from these designers are $1000 to $2000 per logo. A big chunk of their time is spent researching the company, its ideals and its historic. Since all of this uses up precious time and time is money, they thus have to charge for it. This sort of service is suitable for those who prefer to speak at length to designers and are in no rush to receive their designs.
Yet nonetheless, many businesses might still find that a logo price of $1000 is still too high. Subsequently, many taken to the internet in search of more budget friendly alternatives.
Online creative logo designers charge the cheapest for their services. At logo prices of $50 to $500 per logo, their logo design rates are clearly the lowest available. The reason for the low logo price is rather simple. There is no tedious order and design process, no over written proposals and no 300 page rationale explaining why they chose blue instead of purple.
In addition to lower logo design rates, clients can look forward to speedier turnaround times as well.
Unfortunately, there is a catch. Not all online logo design firms provide you the same value for money services so it is vital that you read the terms and conditions. Certain low cost design agencies have a tendency to limit the number of revisions permitted. They would definitely offer lower logo design rates but they will charge for revisions. A very sneaky method of making an extra buck indeed.
Watch out for designers who offer low resolution file formats which are not good enough for print. Be certain that the logo design price includes hi-rez final file formats. You would need them if you want to print letterheads or marketing collateral in the future.
Aside from that, see to it your logos can be trademarked. Many clients find themselves in a tricky situation when they find out their logo is not entirely unique due to use of a public domain clip art. And this can have a damaging affect on their intention to have their logo trademarked.
Rex Hunter has been in PR and advertising for over a ten years. He has written and co-written many articles on branding for small businesses where he shares his views on logo price, internet marketing strategies and best products to market on the internet.
Tags: corporate branding, Logo Design, logo design price, logo design rates, logo price, web design