Lots of businesses are now using SEO to increase business and help people find their products online. Whilst this does not directly relate to SEO (Search Engine Optimisation) it is clear that many new businesses cannot explore this type of marketing and promotion.
From a Web Designers point of view this means that you will want to stay up to date with the latest changes in the SEO world. Like with many industries your competitors may already be ahead of the game but if you are a freelance worker or small company you should have the flexibility to catch up with them. By knowing more than the standard web design group with your SEO knowledge then you will be more appealing to potential clients.
By using some standard SEO techniques in combination with the web designs you are producing you will be able to boost the profile of yourself and your clients. Using the following steps you can better optimise your web designs for the search engines
- Validate your code to W3C standards for both CSS and XHTML. This will assist search engines when they come to your website. In addition to this it also opens up the opportunity to submit your website designs to some of the top CSS design galleries, which in turn will give your website more exposure.
- Speed has always been a very important factor when it comes to the usability of a website. Added to this is the fact that Google now sees a sites speed as one of its many ranking factors. Taking the extra steps such as compressing images, GZiping text and combining CSS as well as JavaScript files will all help to speed up the website you are working on.
- You can use various keyword tools to find relevant keywords that people search in your clients market area. You can make your website easier to find by using some of these keywords in the titles of your web pages. On top of this it will be clear to both users and search engines what market you clients website is in.
Tags: Internet Marketing, search engine optimisation, SEO, web design