Don’t Forget the F Pattern Or the Fold – Web Design

Web Design in 2 Minutes

Free soul food recipe sites have long been a favorite online stop for cooks who like to prepare the type of comfort food people love to eat. With the current economic downturn more site have seen an increase in traffic. As more people eat out less often and save money by cooking more meals at home this trend is expected to continue.

So, what do you want to impress your website visitors with?

Do you want a corporate presence that’s all business..? Or do you want a website design that shows you’re an honest person, with hometown values (and not just a faceless corporation)..? Or perhaps you want a website design that shows people you’re a fun loving person, with a sense of humor..? Maybe you just want a website to showcase your hobbies, talents, or personal opinions..?

There are nearly as many answers to this question as there are people reading this page right now.

My main philosophy is to keep your website design simple.

There are some large corporate websites on the internet that are very complex (and often very confusing to navigate) and most of the visitors they receive, click away without buying anything.

This is fine, if you have hundreds of thousands of dollars to spend, driving huge amounts of traffic to your website. (If 10,000 people a day are visiting your site, you don’t mind when only 1 out of every 200 actually make a purchase. You’ll still make 50 sales a day)

But for us mere mortals, who only see a few hundred visitors a day, we’d much rather have a higher rate of conversion from our websites.

You also don’t want to make your website design too cluttered or too distracting. Tons of animated pictures or flashing banners may look cool, but your visitors will become distracted, and possibly forget why they came to your site in the first place.

Also, too many moving images makes your website load much slower, so some visitors may click away before they ever see your website pages at all (No one wants to grow old waiting for a website to load)

Pop up windows are another thing… One pop up is O.K. (to present a special offer or an email sign up form). But you don’t want more than one on any page, and make sure your visitors can close it immediately if they want to.

Those pop up windows that block out part of the page, and won’t let you close them for a certain amount of time, only irritate most people. And if you irritate your visitors… they’re going to click away from your website, and never come back.

So when your thinking about what kind of website design you’d like, keep in mind who your building your web presence for… your visitors.

To make things worse, instead of explanatory text in what would be the second horizontal line of the “F,” there was a flashing video that told me absolutely nothing about my acquaintance’s business–I’m still not sure what he does–and will almost certainly drive customers away.

A video demonstration will save you the trouble, frustration and cost of throwing out a dish that told you to sauté instead of fry. An experts cooking video can help you eliminate a mistake in cooking terms that have caused many ruined dishes to be thrown out or given to the dog.

More free soul food recipes are also appealing to the health conscious crowd as well. For example, you’ll find more recipes getting healthier by eliminating salt, animal fats and deep-frying. Now you’ll find more dishes baked, sautéed, steamed and grilled to not only preserve flavor but vitamins and nutrients as well.With the number of changes taking place on many southern food sites, they’ll need more high tech ways to deliver content than ever before. So far they’re meeting the demand

Resource Author Francisco R. Higueras
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