One thing I discovered during my experience with digital photography is that it is very well suited for the portrait photographer. Why is it then that they are slower to switch to digital SLR cameras? It seems that commercial photographers learned about and started using digital cameras long before the average portrait photographer.
My guess is that maybe they’re afraid? Afraid of the learning curve and afraid that the quality just isn’t there unless they spend an ungodly amount of hard earned cash on some scary looking gigantic array of confusing and awkward, let alone “how am I going to learn how to use this stuff” equipment.
Truth is, you can easily get away with as little as a 5 megapixel camera. Digital SLR’s have the quality needed and I’ve seen many photographers with amazing results. Yes, even if you have only a 5 or 6 MP camera.
There are many reasons, here are 5 good ones.
1- Service
These days a real camera repair shop is very hard to fine and service for film cameras is evaporating even more rapidly. Most camera stores will just send your camera to the manufacturer and then charge you more than the flat repair rate that you would get from Sony, Canon or Nikon etc. yourself. If you look online you can still find a real camera repair shop including ones that specialize in digital SLR camera repair and charge much less than the $250-300 flat rate repairs that the manufacturers offer.
Many digital repair parts are replaceable by the consumer such as battery doors, memory card doors and other body parts like zoom switches. There are plenty of people who want to repair their own camera and replace the LCD screen or lens, but many prefer to leave the repair to a professional service instead.
The real problem with finding good Sony digital camera repair for example is lack of knowledge. Most any store you go to and ask about repair will tell you to throw the camera in the garbage and buy a new one. The reason they tell you this is because they have no idea that affordable digital camera repair and do it yourself options actually exist! A couple simple searches on Google will go a long way to help you find a reputable repair shop for your Canon digital camera repair.
2- Quality
The quality of images captured with a high quality lens, properly exposed and well posed is more than enough, even if you shoot JPEGS. Yes, JPEGS. Over 90% of the more than 30-40,000 exposures I put through my camera every year is shot in JPEG mode. Why would a professional want to take pictures in “low quality” JPEG mode? The answer is simple: It works.
Most of the time the average portrait photographer doesn’t need an extremely high resolution image to work with. If they have in the past, they’ve always degraded the image through retouching and other means. It’s ironic if you think about it? Yes of course you can shoot in RAW if you prefer, but it’s not always required.
3- Control
People want their photos fast. We live in a drive-through world and minutes count. Even a small studio can create a slide show of the clients session within half an hour of taking the pictures. Clients love it. They get to see the results instantly. If the customer is there waiting to view the shots from the shoot is already planning on spending money then sales will go up. Their is ample evidence that when you show the images sooner, and you create large projected images, which is a cinch with digital, sales go up. Digital gives the portrait photographer more control over the sales process, and ultimately it means more profits.
4- Retouching
Let’s face it, people want to look good. What used to take hours and whole lot of aggravation with spray booths, smelly and dangerous lacquers, is now possible with absolute ease. Farming out all retouching took weeks and sometimes months to get back and we incurred huge retouching bills.
Not to mention the loss of control I had over the retouching aspects. It was up to the subjective interpretation of the retouching artist to enhance the images the way I wanted them retouched. Now, with a few basic skills, and all those years of retouching experience all transferred over to the new darkroom, my computer, I can easily retouch to any degree I like. In mere minutes. With fantastic results. This ultimately translates to satisfying a basic need that needs to satisfied in our clients, their vanity. They want to look good, and they want it fast.
5- Innovation
I could go on for days when it comes to what new products, ideas, services, sales processes, packages, etc, etc. . . I have been able to create because of digital photography.
I am once again excited about photography and the new possibilities. When you apply the power of digital, and get a handle on it in your workflow, you can create new and exciting products like never before.
I’ve seen it and experience it every week in our busy little small-city studio. Your net profits will give you proof that clients like your product?
After all, we are in business first, and creative artists second, right? We are in business to make money and survive. We need new and exciting angles, ways to stay afloat, so we can pay our bills, keep the bankers happy and provide for our families. No one can predict how digital photography will ultimately evolve, but my bet is with it all the way.
Do you remember when color film was first released to consumers? I don’t, I was just a wee lad, but I heard stories about the many studio owners closing their doors and packing it in because they didn’t want to keep up with the demand and latest craze that color film and color paper had created.
Personally I used to love film and thought I would never switch, but I am now a firm believer in digital photography and can’t imagine going back.
Tags: digital camera repair, Digital Photography, Photography